Insights:
- 70% visitors come from search engines, 96% of those are from google
- 8 SEO must-haves for a website:
- title tags
- meta description
- headings (h1)
- URL
- create unique landing pages
- optimize alt & title image tags
- choose the right CMS
- create sitemaps
- 2 SEO nice-haves
- rich snippets
- link building
Page title is important ranking factor and is shown in search result.
Meta Description is shown in Google Search, so its quality can improve click-through from search results.
h1 is important ranking factor.
url is important ranking factor.
Google likes to rank one page for keyword, so if you target multiple keywords, you should have multiple page, each page targeting different keywords.
Don’t try to optimize a single page for too many keywords.
Alt & title for image tags is important for ranking in image search.
Good CMS (e.g. WordPress) allows you to set those important things (page title, meta description etc.)
Rich snippets don’t apply for everything but for e.g. review sites, you can add ranking for a given item that will be shown in search results.
Link building is tricky. You want your website to be linked from other high-ranking websites. But if you use shady tactics like buying links then Google doesn’t like it and might penalize your website.