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- US: 5 billion ground beef
- founded in 2011
- mission: replace animals by 2035
- $387 million in funding (https://www.crunchbase.com/organization/impossible-foods#section-locked-charts), last round $100 million in April 2018
- July 2016 debuted at Momofuku Nishi
- March 2017 - started building Oackland factory, planned production 1 million pound of meat per month
- September 2017: 1 million pound per month in the future
- April 2018: makes 2.5 million pounds per month (at end of 2018)
- April 2018 1000 restaurants
- April 2018: raised $117 million in convertible notes
- June 2018 launched in Asia (Hong Kong)
- June 2018: available in 2000 restaurants in US
- April 2018: in blind test 48% preferred impossible over beef (compared to 6% 5 years ago) source: https://www.foodnavigator-usa.com/Article/2018/04/13/Impossible-Foods-Our-goal-is-to-produce-a-full-range-of-meats-and-dairy-products-for-every-cultural-region-in-the-world