/ Laws of marketing #15 (candor)
says: when you admit a negative, the prospect will give you a positive. Candor is disarming. It’s ok to admit, as Avis did, that “Avis is only No. 2 in rent-a-cars”.
index of articles
Written on Jul 12 2002.
Found a mistake, have a comment?
Let me know
Feedback about page:
Optional: your email if you want me to get back to you: