Home / Review of "Hot text - web writing that works"

Review of [Hot Text - web writing that works][1]. Verdict: if you write for web, in any capacity, “Hot text” is worth reading. At first “Hot text” threw me off with their hype-filled treatment of object- orientation (as applied to writing, none the less) and XML, but when it got to the meat of their advice on writing, I quickly forgot those initial awkward moments. The book is written for those who want to improve their writing for the web. It offers both generic tips like:

  • writing should be short, simple and clear
  • break up long paragraphs into short ones
  • make text scannable
  • remove hype and marketoid speak
  • write in active voice
  • write with emotions
  • have a personal voice
  • link to other sites (gives you credibility) as well as addresses specific kinds of web content:
  • home page
  • navigation menus
  • help section and FAQs
  • product information
  • privacy policy
  • e-mail responses to customers
  • web marketing copy
  • press release
  • news
  • webzines
  • e-mail newsletters
  • weblogs While not as deep and inspiring like [“On writing well”][2], it’s filled with practical advice. and definitely worth reading for anyone who has to write for the web (especially those that don’t have prior experience in copy writing). [1]: http://www.amazon.com/exec/obidos/tg/detail/-/0735711518 [2]: http://www.amazon.com/exec/obidos/tg/detail/-/0060006641
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