Home / Laws of marketing #11 (perspective) edit
Try Documentalist, my app that offers fast, offline access to 190+ programmer API docs.

The book says: marketing effects take place over an extended period of time. It’s a mistake to sacrifice long-term planning with actions to improve short-term balance sheet. E.g. sales increase short-term profits but in long-term educates people to not buy for regular price, therefore decreasing long-term profits.
See also Eric’s take

Feedback about page:

Feedback:
Optional: your email if you want me to get back to you:

Need fast, offline access to 190+ programmer API docs? Try my app Documentalist for Windows