Hipmunk - a new site for finding flights login

A new web service Hipmunk just launched. They offer a new interface for finding flights (which then can be booked through Orbitz).

In the past I’ve used every flight finding service there is (Kayak, Orbitz etc.) and after giving Hipmunk a try I have to say: their way of showing the results is much better.

I wonder how defensible their startup is. All other services could just copy their interface. That usually doesn’t happen quickly (or at all) in case of big, established players with a lot of inertia and politics, but recently I read an article about Kayak which touted it as a bad-ass, agile, quickly innovating company and if Kayak is all that, it shouldn’t take them long to copy that interface.

For now Hipmunk is certainly my new preferred flight finding website.