Home / A lesson in marketing needed

It looks like many companies need merketing lesson. Here’s a “marketing” description of a game:

Interstellar Flames is an intense action game featuring a groundbreaking 3d engine for the Pocket PC.

Product Features

  • Blindingly fast 3D graphics and gameplay
  • Fully perspective corrected texture mapping.
  • Mipmapping.
  • Particle engine.
  • Transparent smoke effect.
  • Shadow effect.

Do they really think that people care about their 3D engine. Do they think that people even know what a mipmapping or particle engine is? This thing has clearly been written by a programmer who’s so proud about his technical achievements that he fails to see that people don’t care about them. Bad marketing.